5 Things a PR Professional should know about blogging

The following tips can help PR professionals improve their blog to have more followers and create a buzz. 

- KEEP MISTERY: The aim of any blogger is to get as much audience as possible but it is important to keep that audience reading your blog and making comments continually. To do that a PR professional should leave some stories or posts unfinished so that the readers have to come back to know the "end of the story".

- KEEP BLOGGING: You should have your audience entertained. If you don't post for a week they will stop comming to read your blog.

- BE FAMOUS: Try to get as many backling as possible. Spread your word so that other bloggers link to your blog.

- USE PLUGGINGS AND WIDGETS: They will connect you to other social media pages and people. 

- NEVER FORGET SEO: Having a top position in serps is basic. Thus, you should keep doing all the above things and keep your keywords to the top (headline/opening paragraph), create tags with the keywords, never forget a social or RSS feeds button, post links to other related media and always monitor your possitioning. 

For more information about blogging, dos and donts and other tips for successful blogging, take a look at this presentation:

Blogging and video workshop

View more presentations from Matt holland.